8 Marketing Mistakes Accountants Make (and what to do instead)

Marketing might not be your first language, but mastering just a few essentials can dramatically increase your firm’s growth. You were educated to examine financial reports, follow rules, and deliver services with precision. You were never trained to build lead funnels, develop email sequences, or collect five-star reviews.

Great work alone is no longer the minimum requirement. The highest-performing accounting firms excel, not only in technical expertise, but also in building visibility, staying relevant to clients, and using strategic client acquisition methods.

Companies that consistently grow share one thing in common: they avoid these eight costly marketing mistakes.

Read the full article now to explore the mistakes and what you can do differently.

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